Magic Leap was about to release a revolutionary technology, an augmented reality. This is actually years away from being completed and at this moment it is inferior to other virtual reality like Microsoft’s HoloLens.
Everybody believed that Magic Leap was going to release an innovation because the company posted a demo that was quite misleading. This happened last year. Now a report was completed about the product that this company is going to release. The report discovered that the demo was fake and the product is far away from being released.
This is not the only problem that this company has. They also experience some trouble when it came to miniaturizing the AR technology to a pair of glasses. The CEO of the company mentioned that the product was ready despite these problems.
The biggest problem for the company now is that they made people believe that they will give a revolutionary product and they failed to do so. They have received funds from Google and Alibaba. Both giant companies which invested in a start-up they believed to make great things.
Nobody is now sure about the future of the start-up because a lot of people are complaining about the fact that they were misled into believing that there will be an innovative technology and the company wasn’t able to provide that.
Now the image of the company is not as great as it was because they used to make YouTube videos to demonstrate how great was their AR tech but people found out that some of those videos were not real. For instance, one of those videos was actually made by a visual effect studio named Weta Workshop.
Due to all of these Magic Leap might lose some of their sponsors and they might not be able to release any products. They still have some trouble getting the fiber scanning display to really work. This fiber technology was the only thing that made this product better than the rest. All in all, let’s hope that Magic Leap will solve its issues and will be able to develop some better products in order to keep its sponsors happy.
What is your opinion about Magic Leap?
Image source: Wikipedia