What information does the website require and gather?
Upon your interaction with the Services, the website and the mobile applications, we may gather two distinct types of information: 1) non-personal information (which is collected through technology and includes tracking information used by both us and third parties) and 2) personal-information, including but not limited to email address, name, username, gender, age, which you submit by subscribing to our services, completing surveys, registering or entering contests or sweepstakes.
Personal Information that You Provide
Upon subscribing to our newsletter or registering for the services offered by The Silver Ink, we may require you to provide some personal information, including but not limited to an email address, demographic information, gender, age, zip code, household income, industry, current job or similar information.
Billing and Credit Card Information
We do not collect any billing, credit card or financial information at this time.
User Generated Content, Comments, Public Activities
Our readership is offered multiple opportunities of engaging in public activities on The Silver Ink. These activities are visible to other users on the website and includes comments, reviews, ratings, recommendations as well as other materials you choose to submit. As such, any information you choose to display publicly including ID or screen name, images, photos, or email addresses may become public and may be used by us for any online or offline proportional purposes.
Surveys, Contests and Sweepstakes
At certain times, we may choose to offer surveys or organize contests and sweepstakes. At such times, we collect personal information from you upon your participation and the information may be available to a third party other than The Silver Ink. In such a case, you will be notified. If you do not agree with having your personal information collected, please DO NOT participate in the contest or sweepstakes.
The data we collect in relation to your use of the services, your participation in contests, special offers or sweepstakes may be used by us or shared with our advertisers and partners, in which case you will be informed of such intended use at the time of collection.
Non-Personally Identifiable Information
We or our third party service providers (affiliates, advertisers or agencies and partners) may use and collect certain information that is not intended to personally identify you. In the course of your use of the website, we may collect the following non-personally identifiable information from you (including but without limitation): internet browser, network, internet protocol address, operating system, internet service provider domain, mobile network, web pages you have previously visited, internet provider domain name, the mobile device type you are using to access the services, the content and advertisements you have accessed on-site, the type of content you have clicked on, followed, bookmarked or forwarded.
Additionally, we may also collect geo-location information so as to be able to improve on the services we provide. This feature can be turned off by accessing your mobile device’s privacy settings.
How do we use the information we collect?
Our collection and use of the information collected from you is focused on providing a better service, more suited to your interests and desires. As such, we collect the information in order to fulfill your requests concerning our services and programs, offering those services that are best tailored to your interests. Additionally, we collect this information in order to allow the terms that govern your use of the site to be enforced.
At certain times, the same information is used when we wish to communicate with you (via newsletters or notifications). We also collect the information in order to offer you an interactive experience of our Services, facilitating your participation in our comments sections, communities and online forums.
Last but not least, we collect this information in order to offer you programs and products, services as well as customized experiences. We use the same information to improve on the feel, design and workings of our websites well as to deliver better, more relevant marketing messages and ads. Additionally, we use the information to conduct analyses of our services and understand how to improve on the services provided.
Do we disclose the information you share with us?
There are certain situations when we are forced to disclose the information you have entrusted us with. For instance, in response to legal processes or court orders and subpoenas, we may be forced to disclose the information we have collected from you. Additionally, we disclose the information when it is requested by a law enforcement agency or in such cases when its disclosure is necessary in the investigation, prevention or correction of certain suspected illegal activities, situations involving threats, when the physical safety of any citizen is threatened, when there is a suspected violations of our Terms of Service, or when we need to verify or enforce the compliance with our governing policies or applicable laws.
In case of merger or bankruptcy, we may also have to disclose the information to another entity.
All The Silver Ink employees, agents and contractors are mandated to protect your personal information in such a manner that reflects this privacy statement. They are barred from using this information in any other purpose than that of carrying out the services they have to perform for us.
To provide our readership with more relevant products, service opportunities and advertisements, as well as to perform analytics and additional uses discussed herein, we may choose to share non-personally identifiable information with our collaborators, advertisers, advertising networks, and partners.
In order to enhance the online experience of our users and readers, we use “cookies” and similar technologies. Cookies are simple text files which are saved in your computer and are capable of storing your preferences.
Additionally, we or our affiliates may use “web beacons”, which is technology similar to cookies providing us with the ability of monitoring the behavior of our visitors upon their use of other sites. For instance, web beacons may be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that Site. Additionally, we may use web beacons to provide you with information on how effective certain campaigns were (by measuring forwards, click through rates, open rates, etc.)
Do Not Track Signals
Currently, The Silver Ink does not recognize automated browser signaling concerning tracking software, including “do not track” instructions. You are, of course, capable of changing your browser’s privacy preferences regarding such technology by accessing the “settings” menu. You can decide whether your browser accepts cookies, blocks cookies or selectively allow some and block others.
Please note that blocking cookies may prevent you from fully enjoying certain websites including the services offered by The Silver Ink.
The Silver Ink offers services, features, promotions and programs that are NOT INTENDED FOR CHILDREN. As such, the website does NOT knowingly collect the information (personally-identifiable or non-personally identifiable) from children under the age of thirteen. Your use of the website represents your agreement that you are over the age of thirteen. A parent or a legal guardian of a child under the age of thirteen may request to have a child’s information deleted if and when it was unwillingly and unknowingly collected.
Keeping Information Secure
The Silver Ink has implemented reasonable security measures which are deemed appropriate to protect from and against misuse, loss and alteration of the information that is currently under our control. However, even in such situations, despite our full interests of keeping your information secure, we are not able to guarantee or warrant the security of your information. In the event of a data security breach, we will inform our users either by email at the last known email address provided or by notifications on our website.
Third Party Links
Our website may contain links which lead users to third party websites. These websites are not under the control of The Silver Ink and as such, we are not responsible or liable for the privacy practices they employ. Please be advised that upon leaving our website, you should read the privacy policies of the third party website you choose to visit prior to submitting any personally identifiable information.
Last Update 3.05.2015