An amazing photography gallery projected on the Empire Stare Building honored endangered species, as part of the promotion of a ground breaking documentary created by the Discovery Channel, called “Racing Extinction” that is set to air this December.
The documentary aims to make people understand the massive proportions of the extinction rate that we are facing at the moment and to convince them that it is time to take action against this phenomenon while there still is something that could be done about it. In accordance to the size of their message, the creators of the documentary decided to organize this event of epic proportions, so that people can put a face to all the creatures that will disappear from the face of the Earth if we do not change our ways.
And so, they gathered breath taking pictures of 160 endangered species and they projected them onto one of the most popular buildings in the US and the entire world, the Empire State Building in New York. They used as many as 40 high tech projectors that they placed on rooftops about two blocks away and they managed to project the images onto 33 floors in height, so that they could make them as visible as possible.
The most dramatic moment was the picture of Cecil the Lion came up, as the world is still outraged and infuriated about the fact that the lion was killed last month by a hunter. But saving lions is just as big of a priority as saving the rest of the endangered animals, whether they are terrestrial or aquatic. This was the crucial message that the event was meant to convey.
The pictures of the animals rolled on in 8-minute-long montages for about four hours from 9:00 P.M. to 12 A.M. and the were seen by a great many people, who hopefully began talking about the endangered species that they saw or about the phenomenon in general. Discussing the matter is the first step into finding a long term solution for it, so the sooner people comprehend the fact that extinction is happening all around them, the sooner they can understand the need for fighting it as soon as possible.
The “Racing Extinction” was created by the Discovery Channel and it tells the story of the ground breaking investigation on the matter of endangered species conducted by the same team from the 2009 Academy Award winning documentary “The Cove”.
Image Source: nytimes