Amazon will start offering its original productions outside of its Prime Video streaming platform. This means that movies such as “The King of Zamunda” or “Tomorrow's War,” as well as series such as “The Wonderful Mrs. Maisel,” will be available to watch on other streaming platforms, on TV or even as entertainment on commercial flights.
The move follows the creation of a new unit called Amazon MGM Studios Distribution, which will be responsible for licensing Amazon Original productions and those belonging to the Metro-Goldwyn-Mayer catalog. The latter contains more than 4,000 films and 17,000 episodes of series, 180 of which have won Oscars.
Amazon MGM Studios Distribution to market Metro-Goldwyn-Mayer's core franchises
The new Amazon MGM Studios Distribution unit will also facilitate the marketing of Metro-Goldwyn-Mayer's core franchises, including “James Bond,” “Rocky” and “Creed,” among others. The move is part of Amazon's strategy to reach a wider audience for its original productions. While Amazon has already distributed some of its productions on a limited basis, this new strategy is expected to have global reach and has the potential to dramatically change the business ecosystem of competing platforms.
Amazon will continue to release its titles exclusively on Prime Video
Although Amazon is expanding the distribution of its original titles to third parties, the content will continue to be available first on Prime Video. Amazon MGM Studios Distribution will license the content to third parties once the titles have been released on Amazon's streaming platform. At this time, it is unclear whether Amazon plans to maintain exclusivity for some of its flagship titles such as “The Boys.” This new initiative is encouraged by the business potential of distributing content to third parties, as was the case with the deals Warner Bros. Discovery's agreements with Roku and Tubi.
In short, Amazon wants to reach a wider audience with its original productions and has created a new unit to facilitate the licensing of its productions for distribution outside of Prime Video. This new strategy is expected to radically change the business ecosystem of competing platforms, and could eventually place Amazon in a position of undisputed leadership in the content distribution market.
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