Apple’s financial outcomes for the fourth fiscal quarter of 2025 are in, and they reveal an interesting landscape for the tech giant. This quarter is significant as it features part of the sales from the latest iPhone model. Analysts had anticipated a positive scenario, particularly with the launch of the iPhone 17. Nevertheless, concerns about potential tariffs loomed large. Ultimately, Apple’s reported results indicate a strong performance.
According to the official release, Apple reported revenues of 93.515 billion euros for this quarter. Interestingly, iPhone sales saw an increase of 6.1% compared to the same period the previous year. The improvements in the front camera and screen of the base model, along with a revised design for the iPhone 17 Pro, appear to be crucial factors contributing to this growth.
Apple takes pride in announcing a record revenue for September, including historical figures for both iPhone sales and service income. The company not only elevated its iPhone lineup but also launched exciting new products like the third generation of AirPods Pro and the latest series of Apple Watch. These efforts showcase Apple’s ongoing commitment to innovation.
In the realm of device installations, the company expressed excitement as the total number of active devices reached a new peak across product categories globally. The overall results summarize a fiscal year where the company achieved 376 billion euros in revenues, reinforcing its dominant position in the tech market.
Breaking down the q4 2025 results
During the fourth quarter, spanning from July to September, Apple reported impressive earnings of 93.515 billion euros. This marks a 7.94% increase year-over-year compared to the 86.140 billion euros reported in October 2024. It’s noteworthy that this timeframe does not encompass the totality of iPhone 17 sales, as that model launched on September 19, 2025.
Despite this, the iPhone continues to be Apple’s primary revenue source, and Q4 2025 is no exception. Sales from this mobile device exceeded 44.8 billion euros. Additionally, growth can be observed in other segments, like Mac computers and the iPad, alongside an increase in services revenue.
Let’s take a deeper look at the revenue breakdown by product category for Q4 2025:
iPhone: 44.8 billion euros
iPad: 6.544 billion euros
Mac: 7.920 billion euros
Wearables, Home, and Accessories: 8.460 billion euros
Services: 26 billion euros
Seeing the financial breakdown, it becomes evident how diverse Apple’s revenue streams have become, minimizing reliance solely on hardware sales. Service revenues, particularly, reflect the growing trend of consumers opting for subscription models and digital services. This is a marked shift in the industry, where customer engagement is becoming increasingly vital.
As Apple continues to innovate and adapt, the upcoming quarters will reveal how well they can sustain this momentum and navigate challenges like shifting consumer behavior and global economic instability. Will the introduction of new hardware and services be enough to keep the excitement alive among loyal fans and new users alike? Only time will tell, but Apple’s ability to push boundaries in technology remains a fascinating topic for industry watchers and consumers.
