The campaign started in twitter where it is calling people to use #AskSeaWorld to ask any questions related to animal care from breeding to conservative safety and training.
SeaWorld came under news for its treatment of killer whales when the documentary “Blackfish” was released criticizing the company’s practices.
PETA, the People for Ethical Treatment of Animals, has long called out SeaWord for its ill treatment with the animals.
On Thursday, PETA posted on twitter, “Why do you LIE & tell guests collapsed dorsal fins are normal when only 1% suffer this in the wild?”
It was retweeted 487 times, and the SeaWorld didn’t reply to it.
The company says these are all “false accusations by activists who oppose whales and other animals in zoological settings.”
The company stock is nearly 40 percent down in the past year and it is 50 percent below its all-time high.
Company wants to erase it’s the negative image with this campaign.