The long awaited aspartame free diet Pepsi finally hits the shelves this week and it just might save Pepsi’s diet soda’s reputation in the sales department.
Aspartame has been blacklisted by the medical community, as numerous studies have linked it to cancer development. And since this issue has made its way into the media, it seems to have reached the general public in a very big way, as sales for diet soda that were once sky high have been plummeting for quite some time now.
And since experts have linked this plummet in sales to the aspartame itself and not to the idea of diet soda in general, PepsiCo. has decided to try out its theory that an aspartame-free diet soda would make its Diet Pepsi reach its former popularity.
The new and improved Diet Pepsi includes sucralose, commonly known as Splenda, which is another type of artificial sweetener that has yet to be linked with any significant side effects by the medical community. The new Pepsi has “Aspartame-free” written on its label, so that people know exactly what they are buying.
According to the results of the extensive testing that PepsiCo. has conducted prior to the approval and release of the new version of Diet Pepsi, people seem to think that the taste of the aspartame and sugar-free beverage is different from the regular Diet Pepsi, but not necessarily worse. However, the people who have tried it seem to still be able to associate it with the classic Diet Pepsi taste.
Now it remains to be seen if people have actually been avoiding sugar-free soda drinks all together or if it really has been the aspartame all along. The artificial sweetener in the recipe will be one of the main criteria that people can take into account when making the inevitable choice between Pepsi and Coca Cola, because while Diet Pepsi is renouncing all ties to its aspartame-filled days of glory, Diet Coke is standing its ground and bearing through the storm along with the aspartame.
PepsiCo. has invested a lot of time and money in the campaign for its aspartame free diet soda, and it is now ready to collect the benefits. However, once the aspartame buzz dies down, the new and improved Diet Pepsi will have to rely on its taste to attract new fans and keep the old ones interested. Therefore, its real potential will be revealed in a few months’ time.
As for the hardcore old fashioned aspartame Diet Pepsi fans, there is a silver lining out there. PepsiCo. is making its classic version of the soda available for online shopping as a limited edition offer.
So whether you believe that aspartame is the poison of our generation or not and whether Diet Pepsi or Diet Coke make you happy, you will be met with a wide range of options at the supermarket as of this week, so get your wallet ready, because there is going to be something out there for you.
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