Since Facebook purchased it, Instagram faced a significant increase in its popularity, due to the many changes it suffered. However, Instagram started to look more and more like Snapchat. After borrowing many features from its competitor, the social media platform announced it is adding selfie filters.
Not the first time when Instagram borrows features from Snapchat
This concept was launched by Snapchat, and contributed to the emerging popularity of the service. However, this is not their first option “stolen” by Instagram. A few months ago, the latter added the Stories feature. This was already present on Snapchat, and worked as the main attraction of the social media app.
Instagram announced their new feature in a blog post. At the moment, it doesn’t benefit from many selfie filters. Those available include flower crowns, bunny ears, fake glasses, and koala ears. Instagram said the feature is not stolen from another app, but the Snapchat inspiration is visible.
The user feedback is not really positive
However, users are not so happy with these filters. They said Instagram forgot that selfie filters were supposed to make you look better, and they preferred those available on Snapchat. Moreover, most of them are complaining of Instagram turning into a new Snapchat.
For those who haven’t tried the new Instagram feature yet, the setting is easy to find. Just open the app’s camera and select the option at the bottom of the screen. There, you can find all the filters available at the moment. If you are already used to the features on Snapchat, you will find it easy to work with the Instagram ones.
It might not be a good sign that users are complaining of Instagram becoming more of a copycat of Snapchat. At the moment, the latter did not make release any official statements regarding the increasing number of apps which borrow their features.
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