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Blue Bell ice cream is making a comeback, as the company’s Alabama production plant has been cleared for activity by health officials at the end of June, after extensive disinfection methods have been employed to make sure that the entire plant is completely Listeria free.
Blue Bell has been forced to recall all of its products from retailer’s shelves and to shut down their plants immediately after three people died after being contaminated with the Listeria monocytogenes bacteria after eating Blue Bell ice cream.
This was one of the most complex actions mandated by the American health authorities in the last few years, but the fact that Blue Bell company officials have been cooperative throughout the entire process has made all the difference.
The Texas-based ice cream company nearly went bankrupt in the process, but thanks to a miracle investor, the company was allowed to continue production and it is now ready to begin restocking shelves wherever it is permitted to.
It seems that ice cream shipments will be made starting with August 31 and that the reintroduction process of the products will be made gradually, in five steps. The first phase of the shipments will only feature five US states, including Texas and Alabama of course.
Only several ice cream flavors will be introduced on the shelves, and then, step by step, more and more flavors will be added. At the end of the five step program, Blue Bell will be allowed to ship its products to 15 US states.
For the time being, the Alabama plant remains the only one that has been cleared for production and it is expected that the Oklahoma and Texas creameries will also be cleared in the near future, as they now have state of the art technology, that is able to keep products safe from Listeria and any kind of contamination.
As for the public, it seems that Americans are quite restless because they have been waiting for Blue Bell to come back all summer. In spite of the inevitable jitters that some people might experience when considering to buy Blue Bell ice cream, the vast majority seem to be extremely thrilled to get their favorite brand back, because, as they put it, it is the best on the market and it has been dearly missed all this time.
It remains to be seen if Blue Bell will be able to regain its former status on the ice cream market, but all signs seem to point out towards a bright future for the beloved ice cream brand.
Image Source: mrjims