Cyanogen, who became famous after offering an alternative Android, reorganized its structure as it now boasts with a new CEO and a different market strategy.
The company co-founder, Kirt McMaster, was the previous holder of the CEO role and will now be changing his position to that of Executive Chairman whilst Lior Tal, former company COO, will now fill his previous position. Steve Kondik, the co-founding partner will also transition to Chief Science Officer, after holding the CTO position.
The board and administration changes were announced amidst company layoffs and possibly exaggerated reports, and will also come with a change in their market strategy.
Cyanogen made its debut on technology market after it offered smartphone owners the chance to use CyanogenMod. The open source project, which became quite popular, would allow its users the access to a modified Android OS that could later be installed on their devices.
The projects advantages over the general, large-spread Android versions were its modification to the default version, modifications that could potentially bring improvements to the device such as an increased battery life, more personalization options, and an overall increased performance.
It would also offer developers a more extensible platform. An example for this would be the MOD platform, which was launched earlier this year, and which allows a deeper integration of the developers’ apps into the core OS.
The open platform would also allow the installation of apps and systems that wouldn’t be found on most Android pre-installed phones, for example, the addition of Cortana, the virtual assistant developed by Microsoft.
However, the advantages offered by both their CyanogenMod and more commercially-aimed variant, Cyanogen OS, don’t seem to have attracted as many new customers as the company would have expected and counted on.
Rumors have been flying around ever since August that Cyanogen has been over declaring its actual user base, as the tens of millions declared do not seem to reflect the actual numbers and the active users count placing in the 2-3 millions area.
As the company had to lay off 20 percent of its working force and as former CEO MCMaster seems to have admitted, the project was not advancing at the speed expected of it.
But Cyanogen seems to express hope as new CEO, Tal announced a change in strategy and the launch of a new Modular OS program. The new version would basically allow its users to run the program on the usual Android devices and install the individual pieces of Cyanogen technology that interest them, and not the whole system as it is available now.
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