Facebook enables animated GIF ads as of recently, replacing the banner advertisements. So it seems businesses can now post animated GIFs to promote themselves.
At the present time Facebook is testing its new strategy using the brand Wendy’s, for instance, whose GIF resembles a salad being prepared, and, furthermore, Kuat, representing a Brazilian Coca Cola drink brand. Basically, Kuat displays Nyan Cat, the famous meme known for shooting a dazzling rainbow along its trajectory, with its brand name attached to it.
It seems that Facebook is currently testing the animated GIF ads in posts via a few Facebook pages.
Zuckerberg, one of Facebook’s co-founders, feared that the animations would get involved in a negative way with Facebook’s user experience, making it less attractive, interrupting it, and depriving Facebook of its continuous community growth.
The social networking giant said that GIFs could be fun to communicate specific messages. Also, the compelling effect of Tumblr GIFs is widely recognized, for instance, in comparison to Facebook’s GIFs.
According to a Facebook spokesperson, they have “started testing GIF support in posts and boosted posts for a small percentage of Facebook Pages. We will evaluate whether it drives a great experience for people before rolling it out to more Pages.”
It would appear that if the social media addicts hate GIFs as banners, Facebook will be inclined to remove them. But if you, as a Facebook enthusiast, love the animations, and won’t find them annoying, the social platform will most likely allow the vast majority of its ad providers/businesses to use them.
Not to mention Facebook’s fun format that allows GIFs to play their animations in their users’ statuses as of recently. This update had begun with the month of May.
However, Facebook initially feared that the animations would clutter newsfeeds and would take a long time to load. But it seems the update has been a stunning success.
The social platform said that they will want to see how people perceive the animations before potentially making them more accessible to its general community.
So it seems that this update involving animated GIFs could only help pages, businesses and ads to further develop. And Facebook’s community might actually enjoy this change in their ads. Instead of the plain, dull banners, the flashy animated ones are definitely inclined to be more eye-catching.
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