Facebook has just decided to overlap Pages with Groups, and allow for the creation of super fan clubs. This is possible with the creation of Groups for Pages, where official pages will be able to create and sponsor groups. Fans will be able to see which are created by an official source, and choose them according to what they are interested to see on them.
Get in touch with businesses on official Groups
Pages are created by businesses or public persons, while Groups gather users with the same interests. So far, they were not associated to any official sponsors, but now Facebook decided to allow Pages to create their own official Groups. This means you can still create a group for you and your friends, but also join another one made by one of your favorite Pages.
Such a feature is great for Pages, as they can now reach their fans more easily. However, this is good for users as well. Now, they can tell which group is official, and which is created by another fan. If they are interested in finding out more from the official source, they can check and join the Page Group. This should allow them to be more active in that particular community, and even make suggestions to the business itself.
Businesses can now listen to their fans’ opinions more easily
Facebook has been testing this feature since spring, when Washington Post created its own group called PostThis. On the group, reporters presented how they made their stories, and were open to discussions with the publication’s fans. In the same way, other pages and businesses can discuss with fans and listen to their opinions.
Pages can either create their own official group, or link to an already existing group. When browsing on mobile, you can find them while viewing the Pages in question or, on desktop, find them in the New Groups sidebar.
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