Facebook is taking its popularity above and beyond, as it is preparing to take over the online shopping market by introducing buy buttons to its store pages.
Since its advertizing sector is already thriving, it makes perfect sense that Facebook wants to take its users all the way to checkout and collect its prize. Fore the moment, the entire Facebook online sales project is still in its testing phases and obviously, Mark Zuckerberg is keeping up the mystery around it until all the loose ends are completely dealt with.
The test features a limited amount of stores that are putting their online shopping in Facebook’s skilled hands, but the Social Network is still keeping their names secret for now. Facebook officials have told Buzzfeed News a bit about the entire project, but they did not even hint to the stores that would be involved in the initial phases. What they did leave out is that there a quite a few of them, as their number is in the double digits range.
The online shopping feature will be integrated as a separate part of the Facebook store page, and it will be very easy for the users to buy their desired products without leaving Facebook. In just a couple of clicks, the user gets his shopping done and Facebook gets a lot of money in the process.
You might think that Facebook will charge the stores a quota of the online price, but in a very skilled maneuver, Mark Zuckerberg is making it a free service for businesses that want to bring their online stores to the Social Network; for the time being at least.
Facebook stands to make even more than it already is from the ads that are featured on the social media platform. By providing users with the option of actually checking out with the product on their platform, Facebook store pages will become even more important than they are at the moment. And ad space on the Social Network will not only be valuable for advertising, but for actual sales, which will make the success of the feature virtually limitless.
The only thing that Facebook seems to be worried about is its own ad campaign for the online shopping feature, because people regard Facebook’s space as being a social environment and it might take quite a bit of work to make them acknowledge the online stores.
However, if there ever was person who could solve this problem flawlessly, then that is Mark Zuckerberg. He will undoubtedly come up with an ingenious trick that will make Facebook users experience the online shopping feature as if it has been there for ages, or as if the Social Network is the new and cool place to shop. Either way, you might as well get your credit card ready, because Facebook online shopping is bound to be big, big, big.
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