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Facebook unveiled plans to enhance its Messenger mobile application to allow users to send custom videos, track online orders, book reservation.
This makes the app a tool for commerce.
Facebook announced that the app will come with the embedded video player which makes it easier for users to host their videos on their pages.
It also comes with another tool which will help business track mobile ads effectiveness.
This is fulfillment of the commitment made by facebook to extent its suit of mobile apps, which includes Instagram, Whatsapp and Messsenger.
Facebook has also simplified how user will share content online
Mark Zukerberg at Facebook’s annual F8 developers’ conference in San Francisco said, “Moving from just being a single service to a family of world-class apps to help people share in different ways is the biggest shift in our strategy to connect people in many years.”
Messenger now has 600 million users and it was launched in 2011.
Facebook said that there are about 40 other apps which now connect to Messenger through the Messenger Platform, which includes Everlane, Zuilily, e-commerce companies. They say that consumers can shop online by sending thumps- up icon. The imitative is led by David Marcus who was hired form eBay last year.
