Famous Tech Companies Including Netflix and Google Join Hands to Improve Online Videos’ Quality

As of recently, famous tech companies including Netflix and Google join hands to improve online videos’ quality via a next-generation video format. The seven tech giants are: Google, Mozilla, Netflix, Amazon, Intel, Microsoft, Cisco.

They’ve created the Alliance for Open Media, which aims at developing new video compression technologies, as they intend to help networks deliver video content to common devices, including: computers, smartphones, TVs and video game consoles.

According to the Mozilla staff, the primary reason of the formation of this alliance was to share technology. But they also said that the second reason was to

“run the kind of patent analysis necessary to build a next-generation royalty-free video codec.”

It is expected that new partners would collaborate with the above-mentioned companies, however those names haven’t been revealed yet.

The alliance’s focus is to provide to the general public a next-generation, innovative video format. This particular video format intends to deliver valid, high-quality, real-time digital content. The format will be interoperable and open. Moreover, it will reach optimum capabilities for the Web. Its availability will be for any modern device, regardless of the bandwidth, whereas the video format will be optimized for hardware as well. It will be flexible for user-generated content.

Basically, the efforts of the alliance are aimed at improving video compression. The improvements would bring upon more detailed, high-resolution videos, enhanced, vivid colors and contrasts and more video fps.

According to the alliance, their intentions regarding video compression have to keep up with what’s being established at the present time, i.e. current video experiences.

The seven tech companies are aided by the MPEG (Moving Picture Experts Group), which made available various standard video compression formats. Moreover, MPEG has been working to improve the H.264 video coding format, which has been used by mobile phone processors and browsers.

The executive vice president of Streamingmedia.com, Dan Rayburn, says the alliance’s goals have high potential, but results aren’t to be expected immediately.

He reported that

“for one thing, what they’re doing is not a replacement for HEVC (high-efficiency video coding),”

but what the giants are rather doing is the development of a next-generation codec, that would take some time to show up on the market.

Rayburn finally pointed out that a royalty-free video codec would be a significant improvement for everybody.

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