As a genius acquisition move, Google buys Agawi and it will soon dominate the app market, all thanks to its brilliant development strategy.
Agawi stands for “Any game. Anywhere. Instantly” and it is a start-up company that enables its users to try out anythings from apps to games, without actually having to download them.
Both Agawi and Google have kept this transaction very hush hush, as the news has only recently resurfaced, despite the fact that Google has made the acquisition late last year.
“The Agawi team has joined Google. We aren’t sharing other details.” were the only things mentioned on this subject in a Google official statement.
This project could make Google essentially govern the app market in the future, as in the future it could enable its users to try their favorite apps for size before actually downloading them. And while this will not exactly be good news for other app developers, it will definitely work out in Google’s advantage, as all of these maneuvers will be done under its total command.
It appears that the economic strategy of buying out potential competition is one particularly popular among media moguls these days, as sometimes it seems that the entire internet will end up being owned by either Google, Microsoft or Facebook. These three big companies seem to sit and wait patiently for small companies to get into the least amount of trouble so that they can swoop in, buy them out and further utilize them for their own profit.
While Facebook is getting closer and closer to the total domination of the instant messaging and the social media platform market, Google is aiming for the video-based website market, by reorganizing YouTube to fit specialized areas of work, such as gaming, through YouTube Gaming and the journalism of tomorrow, through the raw footage website YouTube Newswire.
Furthermore, Google remains the biggest name in online search engines and e-mail providers and now it want to extend its hold on the app market up to the point where pretty much any app out there will be powered by Google.
The online market looks a little bit like Game of Thrones at this point with the same giant names getting bigger and bigger and constantly fighting each other for the title of ultimate leader of market. And exactly as depicted in the popular series, this competition is endless, with ups and downs for every single one of the giants.