In a dramatic announcement, Google introduces a major change to its search engine, deeply integrating artificial intelligence to make searches more conversational and contextual. Discover what's new that will transform your web search experience.
Google's search engine: a metamorphosis thanks to artificial intelligence
At Google I/O 2023, one of the most striking changes undoubtedly concerns Google's search engine, which now relies on its artificial intelligence. Like Microsoft, Google is announcing the integration of Bard's technology into its search engine, which, once it is definitively available to everyone, will mark a real turning point in the way we do our searches.
This evolution makes searches more conversational and contextual, pushing the limits of current snippets to offer much richer and more accurate results thanks to artificial intelligence. This is the first major change to Google's search engine in years, and it changes not only how it works, but also how results are presented and, most importantly, how users search.
Natural language for a smooth search experience
The most important and transcendental change, which will undoubtedly shape the future of web search, is the adoption of natural language by the new Google. This means that the search engine is able to understand conversational contexts and generate accurate answers tailored to those contexts.
According to Google, the context of searches will transfer from one query to another in a more natural way. The search engine will also offer specific recommendations and “new views” to explore within web content.
Instead of simple lists of links containing search terms, answers will now be enriched. Google will continue to offer links to the original sources, but the main answer will be provided by Artificial Intelligence, also in natural language.
Personalized recommendations and smart shopping
The same evolution applies to shopping links, recommendations, etc. These will still be present, will offer more information, but will adapt to the context of the question by taking into account the characteristics of the product. For example, you can ask Google what is the best bicycle to travel a certain distance, and it will suggest, based on the characteristics, those that best meet your needs. No more trivial recommendations.
For specific product searches, Google will present you with the most important characteristics to consider and the products that exactly match your expectations. Its AI uses Google's Shopping Graph technology, which has more than 35 billion product references, making it the most comprehensive product directory in the world. It also aggregates information about sellers, brands, reviews and inventory. According to Google, more than 1800 million product listings are updated every hour.
For now, the new version of the Google search engine is in beta phase. Users can test it via the Labs options in the Google app or on Chrome for desktop. The feature is only available in the U.S. and in English, and no definitive launch date has been confirmed at this time. Get ready for a new and exciting search experience with the integration of artificial intelligence into Google's search engine!
