HBO Now has had an exclusivity agreement with Apple, but it has come to an end. Therefore, the app is free to roam on Android, to the delight if its users.
In the first three months of its release, HBO Now has been exclusively linked to Apple platforms, according to a binding contract. Still, the success of the movie streaming app was absolutely amazing. HBO has proven its quality yet again, as it has managed to attract a record breaking number of subscribers, even as its monthly subscription prices are about $2 higher than its contenders’.
It seems that a lot of people were willing to pay $14,99 to see what happens to Jon Snow on “Game of Thrones” and to Rust and Marty on “True Detective”. And this should not come as a surprise, because HBO has had higher subscription prices for many years now and it has still been one of the top US networks at any given moment.
HBO makes arguably the best TV series on the market, even now, as the age of TV series has reached its golden years and the competition rate is through the roof. And a movie streaming app has been quite a long time coming, because one of the most popular trends among series aficionados these days is binge watching their favorite shows.
By providing their original content on their own app, HBO will manage to reduce piracy rates and end up making more in the end. The success of the HBO Now app has proven that there are a lot of Americans who would rather pay $14,99 and get legit access to their favorite shows, rather than take risks with bootleg content.
The next obvious step for HBO Now if for it to be introduced to Google Chromecast and Amazon Fire TV, now that it is no longer restricted to iPhones and iPads. Therefore, its subscription rates are expected to grow even further, as there are a lot of Android users who have been waiting patiently for three months now to get their hands on HBO Now.
The estimated subscription quota increase is of 75 million Android users and looking back on its performance on Apple alone, this seems quite a doable performance for HBO Now.
The app is best suited for those who want to break free from their cable subscriptions of for those who spend a lot of time on the move. It was high time that HBO improved its mobile sector and it comes as no surprise that measure has proven to be so successful. As their ad campaign perfectly points out, HBO Now, it’s HBO. All you need it the internet.
Image Source: cdn2.itpro.co.uk