An interesting lawsuit will take place as the Iceland versus Iceland trial is the country’s try to take back the rights for its name from the food store which already owns them.
Iceland is a Northern European country famous for its lush, green environment and great natural beauty.
Iceland Foods Ltd. is a United Kingdom-based grocery and frozen-food products retailer company which was founded in 1970.
The food products company is the second biggest retailer in Britain, just behind the giant grocery company Tesco PLC.
Back in 2002, Iceland Foods requested and applied to the European Union for the trademark ownership over the name “Iceland”. As of 2014, the trademark request was approved.
The effects of this trademark grant are stated as being amongst the causes behind the Iceland versus Iceland lawsuit.
According to declarations, the Icelandic country government feels that the Iceland Food Store is using this new right in an aggressive manner.
The country’s government declared that the grocer is trying to stop authentic Icelandic companies from using the name of their birthplace.
Reykjavik, as the country’s capital, maintains that Iceland Foods has been filing quite aggressive lawsuits against any company that uses “Iceland” in its trademark.
The company states that these lawsuits are targeting real Icelandic companies that are trying to use their origin as part of their marketing methods.
According to the same statement, as all previous discussion failed to garner a result, the country decided to sue the store. As such, the Iceland versus Iceland trial was born.
Iceland Foods representatives responded to the claims by saying that no recent discussion attempts have been made.
The company declared that it too would have also preferred an amicable resolution to the problem. It also maintained that it has been trading under the same name for the past 46 years.
As such, it finds it hard to believe that anyone could mistake the country for the food products company.
Iceland Foods has a total number of approximately 800 stores which amount to about 25,000 people, or about 10 percent of Iceland’s total population numbers.
The frozen foods supermarket has had a mixed history as it has passed through both successful periods in the 1980’s and rather unprofitable times in the early 2000’s.
As of 2005, the company has been registering an increase is now considered to be the second biggest United Kingdom food retailer.
Their stores are estimated to process an approximated number of 5.5 million daily transactions.
With Iceland’s total population amounting to about 323,000 people, the company finds it unlikely that anyone could have mixed the two entities.
Still, the European Union Intellectual Property Office or EUIOP website shows that the Iceland trademark owned by Iceland Foods Ltd. is currently being disputed.
If the Iceland versus Iceland charges are approved, the trademark could be removed from the registry and the food company will lose its rights over it.
This could potentially bring losses to the company’s profits, but perhaps more importantly, it could generate a precedence.
If the country’s claim is approved, it could potentially lead to other such cases for companies such as Canada Dry or maybe the Chicago Town pizzas.
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