According to a scientific study, Instagram could predict who will be America’s next top model. Scientists from Indiana University have taken into account several factors, including Instagram, in order to discover who has the most chances of becoming famous in the fashion industry.
The scientific team collected data from Instagram in 2014. Thus, they claim they’ve created a formula that would prove which model has the most chances of being on the catwalk, during Fashion Week campaigns. However, they did take into account and use both professional and physical. thorough information about these models.
They defined popularity according to how many runways the models fulfilled. They took into consideration the Fall/Winter 2015 shows.
Researchers collected data regarding about 400 models. The data they used was displayed in the Fashion Model Directory – the most popular database for modeling professionals. The study included exclusively female models. Scientists monitored different factors regarding the models, which included their hair color, eye color, waist, hip, height, shoe size, dress size. They also considered the aspect involving which modeling agency they worked for.
The authors of the study explained that models working for top agencies had 10 times more chances of participating on the catwalk.
The models’ Instagram accounts were analyzed, afterwards. They took record of the number of “likes”, comments and number of posts for every individual account. They turned their attention to whether the comments were positive or negative, in general.
A computer scientist at the University of Southern California, Emilio Ferrara, leader of the research, said that when they monitored pieces of information regarding social patterns,
“we realized that we will be able to predict with above 80 percent accuracy whether a new face, a new model that just started”
would actually become famous and popular.
Moreover, they predicted that eight “new faces” from the fashion industry would become popular, whereas six actually did. They also implied that seven would score the lowest, and this information was accurate for six models.
Ferrara and his team finally said that having an Instagram account would surely boost the chances of new faces and “veterans” in the fashion industry to be more and more popular than those who wouldn’t promote themselves via social media, i.e. Instagram.
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