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Instagram has been around for four years and a half now, which is enough to call it “old”, in app years that is. However, Instagram simply refuses to act as a washed up ancient app and so, it is fighting back to keep its users interested by sending them the “Highlights” of their time together, via e-mail.
The explanation for this situation is quite simple. Like the majority of social media apps and websites, Instagram has a reverse chronological news feed and this has proven to be a double edged sword. On one hand, this type of news feed can keep users up to date on the latest things their friends are doing, but this depends a little bit too much on the time they have to spend on the app.
On the other hand, when the user’s presence becomes time sensitive, what he will be experiencing is only the most recent activity, that unfortunately is not always the finest. This is precisely why Instagram decided to send its users an e-mail where they can see the most relevant posts that they might have missed.
Despite the fact that most social media champions, like Instagram’s mother website, Facebook and Twitter, use the e-mail route to get in touch with their users and offer them a new and improved features, Instagram’s e-mail endeavor was not exactly seen in the best light.
Since e-mails were not in the initial settings, most of the users who received the “Highlights” notice, have regarded it as spam. This is something that the app clearly needs to tune up a bit, just so its intentions are not misunderstood.
Among those users who have taken the time to open the email, the “Highlights” also received mixed revues. While the users who were up to date on their news feed regarded it as old info, the ones who hadn’t had the time to check out their Instagram in the last few days or weeks were pleased to get the update.
Even though this was obviously a re-engagement tactic, Instagram is still an extremely relevant social media app, with 300 million new users a month reported lately. After a presence of four and a half years, some readjustments and fine-tuning was bound to become necessary.
Hopefully, Instagram’s future tactics will be less spammy and more inventive and original, so that its users know that it has not reached a mid-life crisis, but rather that it is reinventing some of its features to keep it fresh for users old and new.
Image Source: digitaljournal