LinkedIn will soon offer a mobile-like experience to all its 467 million users. The manufacturers are planning a major interface redesign of the desktop app, the most important one in almost 15 years.
The purpose of the redesign is to reduce clutter and put conversation and content on the first place. The company declared that this would be the most important change on the application and design they undertook in 15 years of activity.
What they did during the past years was to improve the mobile experience and design many apps that served for the fulfillment of the objectives of the company. This is why the new desktop app appearance is inspired from the mobile versions.
The new design is also more simplified and improves the user experience. They will also be able to use a new feature, called “Interest Feed, where people can browse topics that are relevant to their profession and interests.
LinkedIn attempted the introduction of a section with news and commentaries without much success, but now they believe that the improvement of their algorithms and the staff implementing them should bring a different result. They are working on a better mechanism of detecting the most relevant topics in the industry.
Due to the simplification of the desktop design, some of the former options are not there to see. Let’s take LinkedIn Learning, for example. The successfully rebranded service is missing from the main navigation menu, to the surprise of many users. Now, if you want to launch it, you have to click on the “more” button next to the navigation bar where you can launch LinkedIn Learning and other hidden options.
The new version of the app is built around seven main menus: Home, My Network, Jobs, Messaging, Notifications, Me, and Search. As mentioned before, Learning or Interests menus are still existent, but are placed in a secondary bundle of menus.
A new messaging interface is also available. The manufacturers think this is all for the benefit of the users. Since it is more appealing and may make them want to establish more connections, thus taking steps forward in their careers. The search engine is more advanced, too. Besides jobs, companies, or schools, people can now search for articles that are relevant in their field.
With all these changes, LinkedIn will innovate and help people invest more in their careers and improve productivity.
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