McDonald’s sweet potato fries might become a new iconic food, after the fast food chain has begun trial-testing this product in Texas.
For now, the sweet potato fries are only available in Create Your Taste test restaurants located in Amarillo, and customer feedback regarding their appeal is constantly being recorded. However, if the item is seen as having the potential to boost sales it might be commercialized on a larger scale.
Sweet potato fries are considered just like Marmite, because you can either love them or hate them. These comfort foods are the ultimate addiction for some, while others fail to wrap their heads around a French fry which is actually sweet, bright orange and strangely soft.
Therefore, it comes as a surprise that McDonald’s has decided to take on board such a polarizing item. Alternatively, controversy can sometimes be good for business, given the fact that it can renew interest in a company, and according to Google Trends sweet potato fries have been growing in search popularity lately.
The initiative to introduce a product that fits decidedly into the fast food category and provides little nutritional value is particularly at odds with McDonald’s recent efforts to attract more consumers who are health-conscious and preoccupied with their diet.
Back in July, the fast food chain began testing a “Gourmet Breakfast” menu in Annerley, Australia, which includes more upscale products such as the “Avocado Smash Platter”, consisting in toasted sourdough bread, sliced tomatoes, mashed avocado, wilted spinach and crumbed feta.
Similarly, in October, McDonald’s restaurants from Germany began selling the first 100% organic beef burger, called the “McB”. The new menu item is meant to target more food-savvy customers, and also features tomatoes, red onion rings, Lollo bionda lettuce and pickles.
Given these prior efforts, launching a new comfort food seems like a stark departure from the company’s apparent mission to provide customers with a greater variety of healthy and nutritious options.
On the other hand, no matter how much efforts McDonald’s has put into revamping its image, it remains indissolubly associated with guilty pleasure foods, such as hamburgers and French fries.
Also, the company’s sales in the third quarter of 2015 have finally made a comeback, increasing by 4%, after having been on a downturn ever since the third quarter of 2013.
Executives speculate this might be linked to the return of the classic Egg McMuffin, the introduction of the all-day breakfast, and the success of the “premium buttermilk crispy chicken deluxe sandwich”.
Therefore, it may pay off to take advantage of this renewed popularity in order to try out new items and see if any of them strikes gold.
All in all, only time will tell if the sweet French fries will remain in their preliminary testing stage, or if a national roll-out will soon follow, which might turn them into a permanent menu fixture.
Image Source: Twitter