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Fast food giant McDonald’s is all set to be back with its bigger premium sirloin burgers and sandwiches, even though for a limited-time period.
The company is going to introduce a trio of “Sirloin Third Pound” burgers as a limited-time offering across the United States by May 11 at an average price of USD 4.99. The franchisees are free to determine their own prices.
The market analysts are seeing the latest move by the fast food chain as its efforts to improve perceptions about its food quality.
“We know that consumers care about their food. They want it to be real, fresh and authentic. And more than ever, consumers want to feel good about what they eat,” Lisa McComb, spokeswoman for McDonald’s, wrote in an email.
According to the company, the new sirloin burger will be available for the junk food lovers in three versions: lettuce and tomato, bacon and cheese and a steakhouse version with grilled onions, mushrooms and white cheddar cheese.
The company has witnessed drop in its sales and customer visits for two straight years at established places, thanks to the cut-throat competition in the fast food market. Hence, the firm is pushing hard to turn around its business in the US with variety of innovative measures.
This year, McDonald’s has made several announcements that include a simplified grilled chicken recipe, checking the antibiotics use in chicken, a pay bump for its workers as well as vacation time for them at company-owned stores.
McDonald’s has recently revealed its plans to expand a program that will allow its customers make their own burgers by just tapping a touchscreen.
