The Monopoly game manufacturer Hasbro have started a new campaign to change the current tokens. They are asking players to vote and are offering a variety of new tokens to choose from, including popular emojis like winking-face, a thumbs-up symbol, a cell phone, or even a hashtag. The players can now change their lucky tokens to something they see and use every day on social media.
In 2013, Hasbro cast another vote via Facebook in order to change the old iron token. It was replaced with a cat. They are asking again for the help of their players for a new set of tokens. This can also be a strategy to rekindle the interest in the old school game.
Players are kindly asked to visit the Vote Monopoly site and choose from a variety of 50 new tokens. Some of the old tokens are still available, such as the popular Scottie dog or top hat. You will enter a digital house furnished with shelved crammed with both old and new token options. They include a horse, a sailboat, a bike, a plane, or a helicopter. The coolest ones include a T-Rex, a fuzzy bunny slippers and sliced bread.
The goal is to attract tech enthusiasts with a range of new tokens. For the old school techie nostalgics there is a phone that looks as if it came from the 90s, a big-screened TV or a computer than looks strikingly similar to the first flat-screened iMac.
There is something for the social media crazed millennials, too. There we have the winking face, the kissy-face, the crying-laughing face, the thumbs-up symbol and even the emoji version of Rich Uncle Pennybags.
Voting remains open to all internet users until January 31st. The winning tokens are to be announced in March and the new game featuring the people’s choices is bound to hit the markets sometime around this summer. Think well about your favorite tokens and make sensible choices, since the winners might be here to stay for at least five years. There will also be a special edition of the game available, called Token Madness. It will provide both the old tokens and the new winners.
This interactive strategy is bound to bring a lot of success and popularity to the old school board game and to make the game experience as enjoyable as possible.
Image Source: Flickr