Ceer partners with Rimac for high-performance electric vehicles!
The emergence of Ceer
In a strategic move set to redefine the automotive industry, Ceer, Saudi Arabia’s first electric car brand, is turning to Rimac’s technology for its upcoming vehicle lineup. This partnership between the Saudi joint venture and the Croatian manufacturer promises to be a significant milestone in the electric vehicle market by integrating some of the world’s most advanced propulsion systems.
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The rise of Ceer
Born from a collaboration between Taiwanese manufacturer Foxconn and the Saudi Public Investment Fund (PIF), Ceer represents an ambitious initiative aimed at launching the first electric vehicle brand manufactured in Saudi Arabia. Announced in early November 2022, this joint venture illustrates the kingdom’s commitment to economic diversification supported by cutting-edge technological innovations.
Rimac as a partner of choice
Globally recognized for its high-performance electric propulsion systems, Rimac Technology has been chosen by Ceer to provide the motor units for its new range of vehicles. This collaboration is strategic for Ceer, which seeks to integrate top-tier EV technology to ensure the success of its future models.
Manufacturing and regional ambitions
The production of Ceer vehicles is planned in Saudi Arabia, targeting commercialization across the MENA region (Middle East and North Africa). Although market launch is scheduled for 2025, precise details about adhering to this timeline remain uncertain, raising questions about large-scale production and distribution capabilities.
A vision of leadership
James DeLuca, CEO of Ceer, emphasizes the importance of this first major collaboration within the Gulf Cooperation Council with Rimac Technology. He asserts that Rimac’s expertise in advanced transmission systems aligns perfectly with Ceer’s strategic goals, which aspire to radically transform the Saudi automotive sector through high-performance world-class electric vehicles.
The global impact of Rimac
Mate Rimac, founder and CEO of Rimac Group, sees this collaboration with Ceer as a consolidation of its global electrification ambitions. This year alone, Rimac has forged several key partnerships including one with BMW Group, planning to produce tens of thousands of electric drive systems and battery packs for renowned manufacturers worldwide.
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Expansion and investments
Rimac is not just relying on partnerships; it is actively investing in its production capabilities in Croatia, including Rimac Campus and its ancillary infrastructures. According to Mate Rimac, this production base—whose first construction phase is complete—is now operating at full capacity, ready to support the anticipated production increase.
The evolution of Rimac Technology
Transitioning from a limited series supplier to a provider of electric propulsion solutions for large-scale projects marks a decisive turning point for Rimac Technology. Starting from early 2024, orders such as those from BMW have been complemented by agreements with European OEMs for three new large-scale battery projects.
This article explores the promising collaboration between Ceer and Rimac Technology, which could not only propel Ceer to the top of the electric vehicle market but also accelerate energy transition in Saudi Arabia. With advanced propulsion systems and a commitment to innovation, Ceer is well-positioned to revolutionize the automotive sector in the MENA region.
Sources: Rimac Campus, Rimac Ceer
