According to the findings of a fresh Pew survey, parents have their own social media behavior.
The study focused on how parents perceive social media and what they tend to do when they are logged on. The Pew Research Centre has found that as many as 75% of parents log on to social media on a daily basis.
Their target social media platform was Facebook, as they found that 51% of parents use it on a daily basis. Furthermore, they actually do check it more than once a day.
Also, it seems that Facebook is particularly successful with mothers, as 37% of them use the Social Network and actually check their news feed “frequently”. Only 20% of fathers do so, the study notes.
While it is a known fact that youths take social media very seriously, and that they perceive what happens on the platforms as being extremely real, parents do the same, but in quite a different way.
As most of them were thrown into the internet setting as this has become inevitable nowadays, they do not seem to fully grasp that what is said and done on social media is not as serious as something done in real life.
This is proven by the fact that quite a sizable amount of their Facebook friends are people they actually know, rather than online only acquaintances, as the study shows. It seems that the average number of friends ranges around 150, and in most cases, the parents know at least 50 of them in real life.
These 50 people are usually their family, their work friends and their neighbors and the rest of their Facebook friends are people that they have found common interests with on various social media pages.
As for they behavior, the study revealed that a whopping 81% of them seem to respond to good news that they find in the form of Facebook posts, such as news about graduations, upcoming weddings and job promotions. Only 58% of parents tend to respond to bad news though.
Another thing that parents seem to be particularly interested in while they spend time on Facebook is parenting advice. This comes to demonstrate their intention of joining in on social media so as to get closer to their offspring in language that they can understand.
This is why people of the same ages that do not have children are not as interested in social media as parents are, because they have less of an incentive to try out Facebook and other social media platforms.
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