Since the soda market is going down due to the new healthy fads that have taken hold of food and drink preferences, Pepsi Co is developing a brad new type of soda that will be extremely attractive in these newly found conditions. In the end, it’s all about the money and the buyers need to get what they want so that everybody can be happy.
Pepsi’s new product has a catchy name and is building itself an au naturel reputation. It will be called Stubborn Soda, which you have to agree, sounds absolutely amazing. The range of publicity for this product is immense, as there are so many advertisement possibilities out there with a name like that.
According to Beverage Digest, who has first announced the public of the coming of this new mouth-watering product, it will include scrumptious flavors like pineapple cream, black cherry with tarragon, agave vanilla cream or orange hibiscus.
With that cheeky name and that yummy range of flavors, Stubborn Soda is bound to become very popular very fast. Obviously, the taste of the soda will have to be at least as good at sounds, but with the right marketing campaign and the right designer for the packaging, there are going to be a lot of people out there who are going to want to at least give these crazy flavors a try.
And there is one more noticeable feature regarding Stubborn Soda that is guaranteed to bring in a lot of fans. Instead of the usual corn syrup which has a high fructose content, and that has wrecked the soda market with its bad reputation, the new Pepsi Co product will use sugar cane-based sweetener, which is still in perfect accordance with the product’s healthy brand image.
Now close your eyes and think about this new amazing drink, that will actually not be damaging for your body, and that comes in exotic flavors like pineapple cream. Doesn’t it sound absolutely delicious?It definitely puts ordinary flavors like orange and lemon to absolute shame.
So, it is safe to say that something big is coming in the soda market and it is bound to hit it hard. Stubborn Soda appears to be the most promising brand to come to the soda field in the last few years. And provided that black cherry with tarragon does not taste like dish-washing liquid detergent, it is most likely going to take over the market.
Image Source: ateriet.com