Apple is venturing into the realms of augmented reality. It is having its own version of Google glass. After Google glass unsuccessful attempt, apple is getting ahead with its own augmented reality. Even though it may take years for the consumers to adopt it.
It is suggested that augmented reality could be the next big thing as Smartphone’s today are.
What is augmented reality? This concept is about transforming digital information into physical world.
This is a technology which can give a better lifestyle by displaying information, providing navigational data.
The company is focused on fashion ware and it’s unclear what format or platform will it use for its product. Apple has hired fashion executives from around the world including former GAP executive, Marcela Aguilar, former CEO of Burberry, Angela Ahrendts and many others.
Other interesting area where augmented technology can be used is in light field technology, which allows digital and real world to merge together through sensors, displays, optics and other things. One such video has recently been released by Magic Leap which has patent s on light field technology.
Apple also has patents on iphone, powered virtual displays, mobile mapping solutions, transparent displays.
However it is doubtful that apple would develop a wearable using augmented reality, as it may be only for the company’s research and would not be made available to public.