Online retail giant Amazon on Wednesday quietly scrapped its ‘try-before-you-buy’ AppStore TestDrive facility from its forum, stopping customers from previewing their favorite apps via the functionality before making a final purchase.
In a blog post dated April 16, Amazon said that it had “decommissioned” the ‘AppStore TestDrive’ facility a day before making announcement regarding axing of the service.
Amazon’s Corey Badcock said that more than 16,000 applications had been launched through TestDrive.
“With the growing use of “free to play” business models, we have seen a significant drop in customers using TestDrive, and effective 15th April 2015, we will decommission the TestDrive service,” Badcock said.
Badcock said, “Amazon customers would continue to see applications that are currently using TestDrive service which is promoted in the Appstore, but without TestDrive functionality.”
Amazon has introduced the ‘try-before-you-buy’ feature for the customers in March 2011. The tech experts considered the feature as a clever way to entice more customers and raise more sales of its apps.
The company hasn’t broken out the figures for revealing exactly how much usage of its TestDrive feature had tumbled.
Test Drive was began as a browser-based emulator for Android apps of Amazon. The company eventually allowed use of Test Drive its customers from within the Appstore app.