SoundCloud, one of the top music apps on both Android and iOS operating systems, has this week launched a new mobile program targeted particularly at performers and music makers. Known as SoundCloud Pulse, the application allows its customers to share their own music openly and independently, monitor their statistics and marketing efficiency, respond to other users’ feedback and adhere to various trends.

The music platform says that a more innovative function is already worked on and will be released along with its iOS feature later on. Right now, SoundCloud Pulse is available only for Android, since the iOS edition is not live.

Integrated in the upcoming app there will be assistance for additional in-depth statistics, the capability to modify monitoring details, the permission to publish several types of creative content and extended texting options.

The new application represents the initial time when the organization has released a mobile program targeted at music makers makers who form its vast community.

Its appearance comes at a point when the music platform has been allegedly working on transforming its set of services into a more genuine artist support by paying the necessary fees and playing with ideas for paid and ad-free registration options. Getting numerous performers more prominently involved may also help the platform to become an improved source for independent artists and finding new or up-and-coming music makers as well.

This is a much better solution than the lawfully grayish locations where some brands are taking out their songs due to certification problems and lack of moneymaking opportunities, even if others finalized rev-sharing contracts with the company.

The new Pulse app also comes following a update of SoundCloud’s leading program earlier this year, at approximately the same date with Apple Music’s release. This smart competition move led Apple into SoundCloud’s business area by providing ways for individual performers to join its recent Music system.

The modified SoundCloud app provided a series of new functions targeted on improving song finding and the general experience for its customers, but it did not give music makers more resources for handling their own records.

SoundCloud Pulse focuses on other problems too, especially on many functions that artists trusted and gradually vanished from the local applications over these years. Actually, this issue appeared again in content of the short article introducing the SoundCloud Pulse. An artist asked why SoundCloud is creating two individual applications, to which the company’s representatives reacted, providing the platform’s reasons for this.

They stated that this is something they mentioned a lot in their internal discussions. The company wants to fulfill the need of music makers and their audience as best they can and think that having two separate applications is the ideal method to do it.

It is a hard task to maintain a software with many functions simple and easy to use, while being profitable to sustain in the long term. Having a pair of applications allows SoundCloud to add extra functions and more often in these programs, without jeopardizing or distressing what is most essential in each application.

SoundCloud nowadays has more than 100 million customers and over 150 million listeners per month, and presents a fan base is considerably younger than that of Pandora and Spotify, as the specialized companies lately revealed in their regular reports.

The organization said previously that it will first announce its registration support later in 2015, but has not offered a precise period for this highly anticipated move. Getting a refined app prepared for its artists and audience seems like the much required first phase, however, prior to the date when  such a support comes out.

Image source: Technobuffalo