Puma, a German company that is popular in producing sportswear, has been recently reported to have some good news on their sales report from the previous years. This increasing sales growth is due to its success in its newly produced footwear and Arnesal shirts.
When Puma shifted its focus on producing some fashion apparels before, it does not seem to be successful and now that Puma is getting itself back into sportswear, they were expecting a good return from their deals with Arsenal as an effective sportswear brand.
Despite the fact that Puma is now having some successful trend in its comeback in the sports apparel, they still decided to cut their annual sales forecast. This is in preparation of their company for marketing costs in recovering their brand names to the market against the Adidas and Nike, 2 major brands of sportswear in the world.
Puma was able to get the position as supplier to Arsenal Footclub this season and a lot were expecting to have a better quality sportswear than before.
The sales of its footwear were expected to be higher than the previous sales because of the high demand of consumers. Thanks to the effective marketing strategies and popular brand ambassadors featuring sports icon. The demands for Arsenal shirts were also reported to be high due to these marketing efforts.
Now, Puma is expecting to have a slow growth in their sales as time goes by but still preparing themselves for future changes. Analysts were also expecting that Puma will have some good results in the incoming years as the sales margin seems to show a stable growth.