Apple is launching its watch and the company is not going to sell the watch to walk-in customers at its launch.
On April 10th Apple is going to offer online pre-sales of its watch with the first deliveries occurring on April 24, the official launch date.
During the meantime customers will be able to try the watch at the apple retail stores.
Apple is not going to allow walk in purchase for the Apple Watch at launch. The customers have to make online “product reservation”.
The “Product reservation” system is used instead of “personal picku” for the Apple watches.
According to this new system, if a customer comes to purchase a watch at the retail store, then they will be helped to select a watch and then to make an online order for the selected watch.
The entry level sport variant priced at $349 and for the high priced Apple Watch Edition the prices begin at $10,000.
Apple will allow walk in purchase after the initial wave of demand has passed.