Spotify CEO Daniel Ek, in a special interview with publication The Observer talked about the streaming music space his company is a part of, discussing several topics and sharing his insights with the paper.
Talking about the traditional ways of consuming music, and even news and weather, which now Spotify offers he said, “The old-world paradigms we used to have are no longer true.”
EK said, “When I think about music in the future, I don’t make a distinction between what’s radio, what used to be the music library, and so on.”
He said that it will be all about listening and how the old paradigm of different industries and competitors may one day converge.
Spotify has had its fair share of critics, including pop star Taylor Swift, who had her entire collection pulled from the service earlier this year. But the company wants to become more of a mainstream force as it pushed its human-curated playlists that can be tailored, no pun intended to users’ tastes and interests.
Ek said, “We’re getting better and better at giving upcoming artists exposure on the service and creating tools to give those new artists a way to market themselves. In the future, people will listen to more music from a bigger variety of artists.”
He added, Spotify freemium model for monetization could benefit everyone at the end of the day, may it be artists, listeners or border music industry.
But how can Spotify improve in terms of monetization? Some believe the company will have to do a better job convincing free users to pay and get more benefits, about 75 percent of the Spotify subscribers are on the service to be launched at WWDC 2015, EK’s company is currently under a lot of pressure.
He said, “It’s no secret there’s been a lot of debate, in any industry which is in a massive transition, those kinds of debates occur, so I don’t think it’s surprising. And suppliers always want to get paid more, which is also not very surprising.”