Pornhub, the popular platform of adult videos, has recently announced it would make use of AI technology to improve its tagging system. By using facial recognition, the mechanism aims to tag actors and improve its search tool. Also, the algorithm will recognize different positions or themes which appear in the videos, allowing users to easily find what they are interested in. However, this tool raises some privacy questions.
The new tagging system will offer a better content classification
Corey Price, the Vice President of Pornhub, says 50,000 have already been scanned and tagged according to the performers or traits they display. Now, the platform plans to continue analyzing videos, until they exceed 5 million. However, this method poses some problems in the porn industry, when it comes to privacy and making one’s identity public.
According to some reports, the AI will tag only those actors who have already agreed to be included in the Pornhub databases. Therefore, those who want their name to remain unknown cannot be tagged in the videos. However, there are still different opinions circulating among the adult performers.
Pornhub didn’t reveal who owns the AI software behind the tagging
Some of them want to be recognized, and wish as many people as possible would watch their videos. Therefore, tagging can help them get the exposure they desire. However, others are not big fans of the content usually displayed by Pornhub, as some videos might be degrading for women or for sexual and racial minorities.
Even so, Pornhub remains the most popular adult video platform, with 80 million daily viewers. This is why the owners felt it was time to improve the tagging service, and offer a better classification of the content on the website. However, they haven’t revealed who is the creator of the software, and who will own the tags and the information collected from the videos.
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