The European Union has drafted a directive to ask for fair shares from media giants such as Google or YouTube. The draft aims not only making the likes of Facebook, Google, and YouTube to pay more to content creators, like producers of music, journalists, and filmmakers. The draft will also reform copyright laws and require publishers to tell performers or artists what profits their work has made.
News publishers will also be syndicated, or recognized as having collective rights for the first time. News sites like Google News could have to pay for using snippets from other news sources.
Carlo Perrone, head of the European Newspaper Publishers’ Association appreciated the initiative, as a “historic step.” Jean-Claude Juncker, president of the EU Commission believes that journalists, authors, and publishers will be paid fairly for their work, be it in a studio, a living room, online or offline.
The Commission did not go into too much detail as to how it will make sites like YouTube pay more to artists.
Some of the plans refer to easing access for all EU states to online content and changing the way copyright works.
One top EU official believes that the proposal will make more content available, and it will transform copyright in light of recent digital developments.
Google, on the other hand, doesn’t agree. A spokesperson for Google said that the company believes in “innovation and partnership”, not excessive rules.
Over 1,000 artists like Coldplay or Lady Gaga have signed a letter which insisted on the “value gap.” The letter was sent to the European Commission. In it, portals like YouTube were accused of basically stealing from artists and songwriters.
YouTube is a video platform that makes money from advertising and then shares profits with intellectual rights owners.
The UK music industry welcomed the new rules, saying they will clarify matters.
The Commission also wants faster internet in Europe. They want public places of interest in both rural and urban areas to have access to WiFi and major cities to have 5G technology by the year 2020.
What’s your opinion on this article? Do you agree with the European Commission on the issue of copyright, or do you believe the media giants are right? Please leave us a comment below. Thank you.
Image Source – Wikipedia