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Twitter’s Moments feature has just been launched on Tuesday, and it may be the most important addition that the service has introduced ever since its early beginnings.
The highly anticipated new functionality had been hinted at back in June, under the code-name “Project Lightning”. Now, it has finally been released, just a day after the San Francisco-based company named Jack Dorsey as its new chief executive officer.
As Dorsey has revealed, the project had been in the making for quite a while, as part of a larger re-vamping process throughout the entire tech firm, and the excitement is palpable at Twitter’s headquarters.
“[Moments] is one such opportunity to really make sure that we can show off exactly what’s going on in the world in a very contextual way”, declared the freshly-appointed CEO.
Twitter’s Moments will include top tweets regarding the most significant events that are trending throughout the day. Media partners such as Buzzfeed, Vogue, Mashable, Getty Images, the New York Times or Fox News will also provide content that may appear in this selection.
The viral messages will be presented in real-time to the social platform’s users, so that they can be permanently up-to-date with daily happenings, from the most trivial to the most critical. The aim is to deliver essential, easy-to-consume news content, while reducing information overload that is so prevalent nowadays.
The tweets which will be spotlighted by this feature will be selected by Twitter’s team of editors based on newsworthiness and popularity. Their daunting task will be to identify the most memorable, engaging and bias-free “moments” from approximately half a billion tweets that are exchanged on the social platform every day.
It is hoped that the newly-introduced feature will help open the micro-blogging website to much larger audiences. In recent years, Twitter has definitely made its mark on the social media community, impacting a variety of sectors, from politics to comedy, from corporate responsibility to pop culture.
Nevertheless, it has remained relatively small compared to rivals such as Facebook: it currently has just 316 million active users, and the number of new subscribers has dwindled in recent months.
As a result, company executives have been trying to boost user engagement and attract new members, by introducing a series of updates and features.
For example, a timeline tweak launched in August 2014 displays tweets from accounts that the user hasn’t actually followed. This measure is supposed to add extra variety to the members’ news feed, by sharing content that’s relevant or popular among network connections.
Another feature from January 2015 is Twitter Recap, which helps occasional users catch up with the world, by recycling tweets they may have missed while they were away. However, these efforts haven’t made the expected dent in the market, but Twitter’s Moments may help reverse this disappointing trend.
For now, the feature can be accessed solely in the United States, on Android and iOS devices, as well as on desktop browsers. Moments appears as a new tab on Twitter’s main screen, and the day’s top stories can be viewed by clicking on a lighting icon.
Only time will tell if the update will indeed bring the desired wave of new users on the micro-blogging platform.
Image Source: Twitter