Facebook has decided to find a way to monetize more of its apps, so the messaging service WhatsApp will promote several changes. This means the app will be now more suitable for businesses, and it will make communication between them and regular users easier. Apart from helping the users, this should also help the company to earn some money.
A Business app for WhatsApp is a sure way to monetize the service
WhatsApp will soon start rolling out its features for businesses. Now, they will be able to reach their customers easier. For instance, people will be able to place orders directly on the platform, without having to resort to other secondary means. Then, the businesses themselves can keep their clients up-to-date to the order progress.
WhatsApp built the Business app for smaller companies. However, the company is not planning to stop here. Its purpose is to find something which could work on a larger scale, and to be suitable for bigger businesses with more customers.
Communication between businesses and clients should get easier this way
At the moment, this version is available for free. However, as the number of businesses grows, Facebook announced it will start charging them for using the service. As WhatsApp is being used by more than 1 billion people every day, it’s important to help them get into contact with businesses for any kind of help they need.
Maybe some of them already use the platform to communicate with some local firms, but WhatsApp wants to bring it to the next level. The Business app should become the easiest way for people to receive order or flight confirmations, or any other useful information regarding the services offered by the businesses.
To identify the account of a business, look for a badge with a green tick. This means the account is verified. Also, you won’t have to worry about receiving spam messages from these companies. You can always block a conversation from the Main Menu.
Image Source: Max Pixel