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Many users have a lot of positive outlook on the Windows 10 Mobile and this is for a good reason: the excellent marketing campaign led by the company made people excited about the changes coming from Microsoft. However, like the majority of customers have already noticed, when it comes to phone improvements, it is more about the way you attract users from other platforms to your own, rather than those who are on it. It is all about getting the OS’ popularity so huge, that many new clients would want to buy a phone also for its high-quality software. Microsoft’s last year achievements with its Surface Pro 3 also continued this season after the presentation of the Pro 4 besides the Surface notebook. What it has to do now is improving the mobile part of its software activity, which will probably begin in the next weeks.
Windows Mobile was quite known among clients, but it was quickly surpassed by the more performing Android and iOS operating systems once they entered into the mobile market. This made Microsoft to update its system into the Mobile 7, but this version never had a significant success like Microsoft had expected. After some time, Microsoft made the jump from Windows Phone 7 to the 8th generation, which resolved some of the problems that clients had with the previous edition. Still, Microsoft missed the occasion to repair one of the platform’s most important issues: its notorious app gap.
Today, this problem with applications running on Windows still prevails. Windows 10 Mobile is said to reduce the app gap thanks to Microsoft’s merging of all Windows 10 systems. This will improve the same combination concept that Microsoft imagined for the 8 version, which had merged the platform in a fragmented fashion. The programs across Microsoft Windows 8 and Phone 8 probably have looked identical, but they were not, since these were different programs available for Windows Phone 8 and Windows 8 for desktop. With the newly launched Microsoft Windows 10, the giant software’s strategy is for all applications in the online stores to be capable to work on all Windows 10 systems, and the applications would have to resize instantly to fit into the display where it is used on.
It is a huge improvement and one that many users want to be a successful idea. However, the long time when Windows Phone has been considered an inappropriate operating system will be difficult obstacle to overcome by the company, especially with the progress made by the other mobile ecosystems. Not only this, but during all these years when Microsoft was having problems to contend for a top place, smart phone customers were active and getting themselves into the most advanced options offered by technology and became more demanding. For individuals intensely using another platform, it can be difficult to persuade them to change their habits when those systems are still suited for their needs, especially if they have to get back to an ecosystem that had so many problems in the past.
Windows 10 Mobile appears to make an important move in the best direction. This giant step is good enough to produce a truly beneficial effect in the mobile segment, since many users would really like to own a third real and practical system available on the industry. They have always enjoyed Microsoft’s style with its Windows smart phones; but the main problem has been the app gap. Hopefully is not late for this ecosystem to catch up with the others if the gap is set now around. Given the previous successes of the company against its competitors, now it is the best time to prove what it is truly capable of.
Image source: Windowsable
