Women’s products have been proven much costlier than men’s, in a recent study conducted by New York City’s Department of Consumer Affairs.
The analysis surveyed approximately 800 shopping items pertaining to more than 90 brands, such as H&M, Neutrogena and Gillette.
Researchers aimed to identify potential pricing differences for virtually identical products, stemming from the gender of their intended user.
Overall, it was discovered that across 30 of the 35 merchandise categories included in the research, items dedicated to female buyers had price tags around 7% higher than those pertaining to products focusing on male customers.
Commodities intended for women were priced more steeply in 42% of the cases, whereas those developed exclusively for men had more exorbitant costs just in 18% of the situations examined by experts.
For instance, it was determined that women’s cosmetics and personal hygiene products, such as safety razors, hair conditioner and shampoo, tend to be around 13% more expensive than toiletries targeting men.
In addition, health care products for the elderly, such as support braces, walkers and canes, are also priced differently according to the gender of the future user, being around 8% cheaper for men than for women.
Similarly, apparel designed for women is usually approximately 8% pricier than clothing items intended to be worn by male customers.
Children’s clothes such as onesies are also around 4% more expensive when they are meant for girls, than when they are created especially for boys.
There is even an obvious gap when it comes to the pricing of gender-specific toys, scooters and bicycle helmets decorated in a girly fashion usually being around 7% costlier than those with more masculine, sportier motives.
Based on these findings revealing major cost disparities triggered by the buyer’s sex, researchers have come to the conclusion that across their lifetime, women end up spending thousands of dollars more than men in order to buy nearly the same things.
Such extra costs are also coupled with those incurred while benefiting from various services as well. A study conducted in 1994 has shown that every year women pay around $1,351 more than men for identical activities, including laundry and haircuts.
This additional financial burden, which persists from birth until old age, is obviously rather upsetting, especially when considering the fact that female professionals still earn significantly less than their male counterparts.
For instance, a Census Bureau report published in September has revealed that the annual income of a woman with a full-time job is around 21.4% lower than that of a man.
While the gender pay gap is at its smallest value reported ever since 1960, it still remains excessively high, if we take into account that female buyers constantly have to pay more for services, as well as for items whose male version is much more conveniently priced.
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